3 A framework of understanding the obstacles to Corporate Entrepreneurship The four models of Corporate Entrepreneurship. Managing Corporate Entrepreneurship - New product development - Technology management Corporate venture at P & G. Happy Chinese New Year 5 Functional Perspective-Marketing and Corporate Entrepreneurship 3M Optical. 3M Optical Systems: Managing Corporate Entrepreneurship I. Point of View The case was analyzed from the point of view of the manager, Mr. Objectives * To offer new sets of products to the market. * To seek for a particular channel that would support the organization in project implementation.
Ba401 3M • 1. 1902 3M was founded to mine abrasive minerals as Minnesota Mining and Manufacturing Co. (MMM: 3M) 3M:HISTORICAL TIMELINE • 1920 3M developed two product – waterproof sandpaper and adhesive tape. 1979 Optical Systems Unit was created to exploit light control film. 3M:HISTORICAL TIMELINE • 1980 Economic growth was slowing within 3M. 1986 3M reduced the labor content in its product by 35% and average manufacturing cycle time by 21%. 1988 3M merged the optical systems unit into the Safety and Security Systems Division (SSSD). 3M:HISTORICAL TIMELINE • 1990 3M has developed a pool of over 100 technologies and have 100 laboratories worldwide. Rob Noirjean joined Optical Systems unit as new marketing manager. 3M cancelled Light Bar project. 3M:HISTORICAL TIMELINE • 1991 3M merged the optical systems unit into the Safety and Security Systems Division (SSSD). 3M funded these R&D efforts at arate of between 6-7% of sales ($ 914 million) 1992 3M has developed a pool of over 100 technologies and have 100 laboratories worldwide. 3m Optical Systems Managing Corporate Entrepreneurship Pdf Pdf Rob Noirjean joined Optical Systems unit as new marketing manager. 3M:HISTORICAL TIMELINE • 3M have more 3,900 brunches worldwide Located within 47 divisions and sold through in 57 countries. In Americas In Europe In Africa In Asia pacific • Privacy Screen Andy Wong, the manager of the Optical Systems (OS) business unit, had to decides about new project – Computer Privacy Screen - how should He proceed the Authorization for Expenditure. • To ensure that this technology was developed and applied effectively, 3M tried to ensure an innovative and creative environment. 3m Optical Systems Managing Corporate Entrepreneurship![]() 3m Optical Systems Managing Corporate Entrepreneurship PdfAdvanced engineering mathematics by rk jain srk iyengar pdf free download free. 3M allowed employees to devote up to 15% of their time on non-program activities that were related to innovative ideas they believed could be of value to the company • Andy wong looking for a professional marketing manager. Then began searching for the best candidate for the job. Rob Noirjean saw such an opportunity as exciting. And after he submitted his application, he joined to OS in Febuary 1990. He defined areas of potential.
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